about

experience

Friends, creative director

• clients: М.Видео-Эльдорадо.

Publicis Groupe (RoRe), creative director

• have been making puns with Beeline at the national level, creating banners at non-national levels, and rebooting legacy brands in between.
• clients: Beeline, Samokat, Moskvich, VTB.

Profi, creative director

• set up a process for developing performance assets with the help of the design team. now, everything is produced in-house.
• launched an ongoing course on creativity to help teams come up with ideas, better formulate tasks, and find common ground.

Aviasales, head of brand at new products

• have been launching new products and developing a unified brand platform to integrate the new with the old.

SberDevices, head of brand

• have been creating a brand for Salute, Sber’s virtual assistants.
• have been developing a brand platform, planning communication, and setting up a process for interaction with the product team.

BBDO, copywriter + experience architect

• have been helping beloved clients achieve their business goals through communication; responsible for the creative product from the idea to the final execution.
• together with the team, have been developing an internal startup on product consulting, learning how to solve communication problems through product innovation.
• clients: Beru (Bloomberg, RBC), Yandex.Market, Pedigree, Dodo Pizza, and Yandex.

Leo Burnett, copywriter

• have been developing most of McDonald’s communications: launching new burgers and product categories; creating digital campaigns, shooting commercials, and occasionally starring in them.
• clients: McDonald’s and ABI Product.

education

Writing Under Pressure

copywriting course. the author of the book “Self-Help Guide for Copywriters” taught me how to write copy and come up with ideas when the deadline, the project, and yourself are already past the burnout.

The Audacious School of Astonishing Pursuits

course on creativity from Executive Creative Director at Wieden+Kennedy Portland. the author of the most famous work for Old Spice and KFC turned me into a creative megamachine.

Product.degree

a program for product managers by Sports.ru and Aviasales. here I figured out what product managers do. now I know that product and marketing are two sides of the same thing.

Wordshop

communication academy. I spent half a year learning how to come up with ideas, and another half a year learning how to distinguish a good idea from a bad one.

Moscow Engineering Physics Institute

specialist in economic security. this is where I learned to calculate NPV and manage projects according to ISO 9000. I read the PMBOK and developed financial models.

Moscow Engineering Physics Institute

specialist in solid state physics. my diploma was entitled “Spectroscopy of photoluminescence of GaAs/GaAlAs quantum rings grown by droplet epitaxy”. I was supposed to work on the creation of a new type of electronics, but instead of graduate school, I went to an internship at a creative agency.

talks

how to come up with ideas if you don’t know how to come up with ideas

— Media School, NRNU MEPhI — August, 2023

how to come up with ideas quickly and easily

— Out Digital — August, 2022

how to develop brand platforms based on popular culture

— NRU HSE — June, 2022

the new role of marketing in IT companies

— NRU HSE — June, 2021 — NRU HSE — October, 2020

charity in the digital age

— Master Brand: Digital Branding — October, 2019 — DADA Agency — October, 2019

creative solutions for business goals that help stand the brand out from the clutter

— Yandex.Market B2C Marketing Meetup — November, 2019

Superbowl proves that creativity works

— BBDO × Mars Meetup — March, 2019

how to pitch ideas to IT companies

— BBDO College — March, 2019 — BBDO School — February, 2019

awards

• Golden Drum — Gold
• Golden Drum — Gold
• Golden Drum — Bronze
• Golden Drum — Silver
• Golden Drum — Silver
• Golden Drum — Shortlist
• Golden Drum — Shortlist
• Golden Drum — Shortlist
• Golden Drum — Shortlist
• Golden Drum — Shortlist
• Effie Global — Shortlist
• Effie Europe — Bronze
• Eurobest — Bronze
• Eurobest — Bronze
• Eurobest — Shortlist
• Eurobest — Shortlist
• Eurobest — Grand Prix
• Cannes Lions — Shortlist
• Cannes Lions — Shortlist
• One Show — Bronze
• One Show — Shortlist
• One Show — Shortlist
• One Show — Shortlist
• One Show — Shortlist
• One Show — Shortlist
• One Show — Shortlist
• One Show — Merit
• One Show — Merit
• One Show — Merit
• Annecy — Official Selection
• ADCE — Gold
• ADCE — Gold
• ADCE — Bronze
• ADCE — Bronze
• ADCE — Bronze
• ADCE — Bronze
• ADCE — Silver
• ADCE — Silver
• ADCE — Silver
• ADCE — Bronze
• ADCE — Silver
• D&AD — Bronze
• Webby Awards — Shortlist
• Webby Awards — Shortlist
• Webby Awards — Shortlist
• Epica — Gold
• Epica — Bronze
• Epica — Silver
• Ad Stars — Bronze
• Ad Stars — Bronze
• Ad Stars — Bronze
• Ad Stars — Bronze
• Ad Stars — Silver
• Ad Stars — Silver
• Ad Stars — Silver
• Ad Stars — Shortlist
• Ad Stars — Bronze
• Ad Stars — Silver
• Effie — Bronze
• Effie — Bronze
• Effie — Shortlist
• Effie — Gold
• Effie — Gold
• Effie — Shortlist
• Effie — Shortlist
• Cresta — Silver
• Cresta — Silver
• Cresta — Shortlist
• Cresta — Shortlist
• Cresta — Bronze
• Cresta — Bronze
• Cresta — Bronze
• PHNX — Silver
• PHNX — Gold
• PHNX — Bronze
• PHNX — Bronze
• PHNX — Silver
• PHNX — Silver
• PHNX — Bronze
• Caples — Shortlist
• Caples — Shortlist
• Caples — Shortlist
• Caples — Shortlist
• Caples — Bronze
• Caples — Silver
• Caples — Silver
• Caples — Shortlist
• Caples — Shortlist
• Caples — Shortlist
• Caples — Bronze
• Caples — Shortlist
• Caples — Shortlist
• MMA — Shortlist
• Tagline — Gold
• Tagline — Gold
• Tagline — Bronze
• Sreda — Gold
• Sreda — Shortlist
• Sreda — Shortlist
• Sreda — Grand Prix
• Baikal Film Festival — Shortlist
• Suzdal Animation Festival — Shortlist
• ADCR — Bronze
• ADCR — Bronze
• ADCR — Gold
• ADCR — Gold
• ADCR — Gold
• ADCR — Gold
• ADCR — Gold
• ADCR — Gold
• ADCR — Bronze
• ADCR — Silver
• ADCR — Silver
• ADCR — Silver
• ADCR — Silver
• ADCR — Gold
• ADCR — Gold
• ADCR — Gold
• ADCR — Gold
• ADCR — Bronze
• White Square — Gold
• White Square — Silver
• White Square — Silver
• White Square — Gold
• White Square — Gold
• White Square — Gold
• White Square — Gold
• White Square — Gold
• White Square — Gold
• White Square — Gold
• White Square — Bronze
• White Square — Silver
• White Square — Silver
• White Square — Silver
• White Square — Silver
• White Square — Silver
• White Square — Silver
• White Square — Shortlist
• White Square — Bronze
• White Square — Bronze
• White Square — Silver
• White Square — Shortlist
• White Square — Shortlist
• Red Apple — Silver
• Red Apple — Bronze
• Red Apple — Bronze
• Red Apple — Bronze
• Red Apple — Gold
• Red Apple — Gold
• Red Apple — Gold
• Red Apple — Gold
• Red Apple — Gold
• Red Apple — Bronze
• Red Apple — Bronze
• Red Apple — Silver
• Red Apple — Silver
• Red Apple — Silver
• Red Apple — Silver
• Red Apple — Silver
• Red Apple — Silver
• Red Apple — Silver
• Red Apple — Silver
• Red Apple — Shortlist
• Red Apple — Shortlist
• Red Apple — Shortlist
• Red Apple — Shortlist
• Red Apple — Shortlist
• Red Apple — Shortlist
• Red Apple — Shortlist
• Red Apple — Shortlist
• Ad Black Sea — Bronze
• Ad Black Sea — Silver
• Ad Black Sea — Silver