birds records
in collaboration with Yandex.Music, WWF, and Universal, we established the first (and world’s only) music label that monetizes bird songs (Meduza, The Village, Wonderzine, Komsomolskaya Pravda).
work
perfect search
together with the pet food brand Perfect Fit, we acquired the rarest search keywords to identify and reward the most responsible pet owners.
for the real (present) future
rebooted Moskvich car brand and shot the brand’s first commercial in 100 years.
memorial plaques
for the launch of original travel guides from Aviasales, we marked locations with commemorative plaques where trendy influencers made their mark (Bumaga, SRSLY, Kuban 24).
the big OOH
together with Aviasales, we set up an ad that could only be seen from an airplane window, directly reaching our most targeted audience.
anniversary
every name matters
deserts
cardboard crafts
during the COVID lockdown, in collaboration with marketplace Beru, we taught people how to transform delivery boxes into friends, desks, and cat castles.
Christmas miracle
that year, even the adults experienced their own Christmas miracle.
product manager
one happy Beru employee
demo
coupons
you can’t just
the work of three
a bedtime pro
together with Profi, we transformed the monotonous sounds of professionals at work into sleepcasts. In addition to music and a narrator’s voice, listeners were lulled to sleep by talking trees, loudly thinking stones, and buzzing bumblebees. the narration is in Russian, but you can still fall asleep to it. (SRSLY).
open source pizza
before it became mainstream, we partnered with Dodo Pizza to develop a neural network that could create pizza recipes from hundreds of thousands of flavor combinations and made the AI’s code open source. (TJournal, Rusbase, N+1).